The scope of the job was to work with our vendor to provide a digital funnel for agents to promote their listings. The key was including SEO and video in these property websites to add value as well as utilize these sites as squeeze pages for agents’ personal websites.

I was tasked with the design, strategy, and lead generation via squeeze page marketing efforts of the websites. This included not only designing the website, but managing, updating, and consulting with the developers on the logic, automation, and funnel. The website needed to provide a clear call to action to potential clients looking to buy each company-represented property in Arizona.

The website was built on the WordPress architecture utilizing a custom theme for the design along with data integration with the company’s back-office database. Each lead was routed via email, text, and proprietary delivery methods.

Video Property Websites – Website + Landing Page 2013 – 2019