HPI IBJI Website
The scope of the job was to update the website to provide a clear call to action along with buyer journeys that convert cold leads into purchase leads. The website was built on the WordPress architecture utilizing ThemeForest for the design along with WooCommerce for the eCommerce shop, Keap for the CRM, and Poptin for newsletter sign-ups.
I worked with a web development company to build the website. I provided the HTML/CSS and PSD files as well as managed the site creation and execution.
Task
I worked with a web development company to build the website. I provided the HTML/CSS and PSD files as well as managed the front-end site creation and execution.
PROJECT
BEFORE
AFTER
HIGHLIGHTS
The website was built on the WordPress architecture with HIPAA-compliant Keap CRM as the lead database. The design was created from a PSD file along with the Gutenberg page builder. The website is built with digital ads in mind to drive specific user types to pages to move the user down the funnel, change cold to warm leads, and utilize lead magnets to change interest to intent.
TOOLS
SERVICES
SKILLS
Let’s collaborate